ELI5 What does Brent do for a living?

For the past year or so I have been fortunate enough to be a Software Developer at Madriska, Inc - a software consultancy that has been developing web-based business software since 2005. I typically work in Vancouver, and my co-workers are located and work in Chicago and New Haven. It is a dream job - I have an incredible amount of autonomy and I get to work with some of the most kind, inspiring, and clever people that I know (Brad, Jordan - you guys are amazing). Our customers run successful businesses and are fun to work with.

To most people I know, this description provides little insight to what I actually do on a day-to-day basis beyond hunch over a computer and drink coffee. Software development, especially in the context of a software consultancy, is surprisingly difficult to explain to an outsider, but I'm going to give it a shot. This is more of an ELI15 than an ELI5 (thanks Caleb), because I regrettably do not think I'm capable of articulating this information in a way that could be understood by a five year old.

What does a software developer do?

Software is everywhere and there is therefore huge variety in the work that developers do - the apps on your phone, the system you use for paying your bills, Facebook, Google, YouTube, your digital watch, genome sequencing/analysis tools, the dashboard in your car, inventory management and accounting systems that power businesses, your favorite online store, and the software that makes it possible to explore Mars with the Curiosity Rover.

Naturally, as the application changes there is also a great deal of specific domain knowledge that will be required to effectively write software - you can't create an accounting system if you do not know what debits and credits are, and you certainly cannot write software to control a Rover on Mars from Earth unless you understand.. well.. a lot of things. So beyond technical expertise, developers also learn a lot about specific topics that their software is written for.

The software I typically work on is the kind of thing that you would look at through a web browser. Sometimes I add additional functionality to an online store, such as giving customer service representatives the ability to place orders on behalf of customers. Often, the work I do is not publicly visible: many systems we work on are used internally to help our customers make better business decisions.

I write code that makes the interface work and look pretty. But I also write the code that makes the applications remember the information you enter and be able to present it back for you next time you visit the site, and perform calculations and generate reports based off of it. The interface is known as the front-end, and the other piece is known as the back-end. The back-end is a server and usually a database (which is just another program that is good at storing and retrieving data).

That's not to say that I just write code all day - a large part of my job is speaking with customers to understand what problem they need the software to solve, then designing and pitching software solutions to them.

So what is a software consultancy?

Our customers are businesses that have or want to create web applications and need some help planning, building from scratch, maintaining, and/or updating them to keep up with what the business needs the software to do.

The level of help we provide can vary: we can be the only developers on their applications, either because the needs of the application are too few to require a full-time developer or the business decides they do not want to dedicate a team inside of their company to it, or we can just handle tasks that the businesses' existing team does not have time to work on or require special knowledge that we have and they do not.

We do not have our own software products that we sell - our revenues are earned by working on applications for our customers.

How do you do this from a different country than your co-workers?

What I do is called remote work - myself and my co-workers all work from different cities across North America, often in our own homes. Thanks to the work of great software developers before us, we have access to many incredible applications which allow us to speak with each other and with our customers at any time, either by text, video/voice, screen sharing and more. For example, Skype, Google Hangouts, ScreenHero and Teamviewer. We also have places where we can list the tasks that we need to accomplish, discuss our progress on them, and share all of that information with the customers - who are, of course, also free to comment on the tasks and provide their approval or feedback. The specific tool we use is called Trello. We upload all of our code to a website that allows us to see what other team members have done to discuss and collaborate on the code. This website is called Github.


This exercise was extremely difficult for me, and I still don't think I did a very good job of explaining my work. If anyone has seen, written, or thinks they can write a simple and effective explanation of software development & the software consultancy business, send it over and I'll update this with links!

If you're not a software developer, why not give this exercise a try - explain enough of your job to do justice to its complexities, write so that it can be understood by anyone, and do it in as few words as possible.